<%@ Import Namespace="System.Data" %>
<%@ Import Namespace="System.Data.SqlClient" %>
protected void Page_Load(object sender, EventArgs e)
{
string strMyVar;
DataSet ds = new DataSet();
SqlConnection strConn = new SqlConnection("server=localhost;database=Northwind;uid=sa;pwd=;");
SqlDataAdapter SQLDa = new SqlDataAdapter("SELECT TOP 1 CompanyName FROM Customers", strConn);
SQLDa.SelectCommand.Connection.Open();
SQLDa.Fill(ds, "Customers");
strMyVar= ds.Tables[0].Rows[0]["CompanyName"].ToString();
Customer.Text =strMyVar;
}
<form runat="server">
<H3>Result:</H3>
<asp:label runat="server" id="Customer" />
</form>